Mobile Full Width Tablet Small Desktop
  • Home
  • About
  • Product Reviews
  • Tech Talk Blog
  • Events
  • Our Team
  • Contact
  • My Account
  • About
  • Contact
  • Sign In
  • Home
  • Product Library
  • Tech Talk Blog
  • Our Team
  • Events

How to Create Engagement After Your Webinar: Maximize the Opportunity!

Best Practices

How to Create Engagement After Your Webinar: Maximize the Opportunity!

April 27, 2023

Title Marketing Tips & Tricks

Are you making the most out of the webinar your Marketing Technology Director is doing for you and your clients? After a Webinar be sure to hit on these key action items below to help create conversation, develop relationships and ultimately convert new business.

What are you doing to create engagement after a webinar? Follow the post-webinar tips below to ensure you are making the most out of this opportunity.

1. Email #1: Put together an email thanking the attendees for taking the time to attend the event. I provide a list of attendees as well as those who were not able to make it from any of my registration webinars. In this email include the presentation deck and video for those that were not able to make it or want to rewatch the presentation.

2. Email #2: Send a secondary email to the same list letting them know you are planning more webinars and would love their feedback on upcoming topics to choose from. Provide within the email a survey, listing options for popular topics. I would be happy to recommend popular options. This can be an in-email option or a link to an outside survey.

Optional Tip: Add more contacts and prospects to this email so they can provide feedback on topics. This is a great opportunity to engage with prospective customers.

3. Phone Call: Introduce yourself and let the recipient know you are here to help them grow their business. Let me know the three distinct aspects of your title business which are your specialties and ask for a meeting. Online or in person is great! Whatever their preference is!

Note: If you get the meeting immediately follow up with a calendar invite via text or email. You want to make sure you are on their calendar and booked.

4. If you did not get to the meeting and received a voicemail, absolutely fine! On the voice message also let them know you will be following up with a text or email (your preference) with the opportunity to book a meeting time with you.

5. Enact a segmented follow-up engagement plan in your CRM or email platform. If the contact does not book a meeting then they should be added to a separate engagement list for communication via a drip campaign and targeting plan. The engaged customers should be transferred to a current customer list.

What do these next steps look like? If you are a WFG customer ask me and we can set up a personalized plan for you!

Jennifer McAlpine

Marketing Technology Director

Product Reviews

Experience.com

Experience.com is a fully automated all-in-one experience platform that helps...

GatherUp

GatherUp® (formerly GetFiveStars) is a customer experience and online review engine...

Windows Defender

Windows Defender is the next generation of antivirus and malware...

Norton 360

Stop bad guys from compromising your business with one of...

Zoom

Zoom is a video conference platform for meetings and webinars,...

Tech Talk Blog

Local Buzz: Mastering Lead Generation with your Google Business Profile

Local Buzz: Mastering Lead Generation with Your Google Business Profile

Why you should consider Google Business Profile a main strategy...

Crushing Your 2024 Sales Goals: A Data-Driven Guide to Kickstart Your Year

Crushing Your 2024 Sales Goals: A Data-Driven Guide to Kickstart Your Year

A Data-Driven Guide to Kickstart Your Year. Ideas, tips, and tricks to crush your 2024 sales goals.

Marketing Strategies: Thinking Outside the Box

7-Eleven’s Trailblazing Marketing Strategies: Thinking Outside the Box for Spectacular Growth

In an ever-changing and challenging economic landscape, businesses must constantly...

Powerful AI Prompts for a TITLE AGENT

Powerful AI Prompts for The Title Agent

In the wake of the AI frenzy, I thought it...

The Stages of the Sales Process

The Stages of The Title Agent Sales Process

As a young title rep, I was eager to learn everything I could about the sales process. My mentor, an experienced rep with decades of experience, sat me down and walked me through the four stages of the sales process. These stages are critical to the success of any salesperson in the real estate/title industry.

Featured Products

Experience.com

GatherUp

Windows Defender

Norton 360

Zoom

WeVideo

Latest Articles

Local Buzz: Mastering Lead Generation with Your Google Business Profile

Crushing Your 2024 Sales Goals: A Data-Driven Guide to Kickstart Your Year

7-Eleven’s Trailblazing Marketing Strategies: Thinking Outside the Box for Spectacular Growth

Powerful AI Prompts for The Title Agent

The Stages of The Title Agent Sales Process

Feedback Matters: 5 Strategies for Enhancing Your Business Through Customer Insight

Latest Events

Webinar – Believe: Ted Lasso’s Top Marketing, Leadership and Sales Lessons

A Very Nerdy Holiday Special

Human-Centered Communication: Earn Attention, Create Engagement and Enhance Your Reputation

The Law of Attraction: How to Entice the Clients You Want

The Strategy of Strategy: How to Build and Iterate Your Way to Success

The Top 3 Free Recruiting Platforms for Title Agents

© 2025 Copyright My Title Nerds.
MyHome, a Williston Financial Group Company™