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Jennifer McAlpine

Marketing Technology Director

Jennifer is a Marketing Technology Director with MyHome (previously West), a Williston Financial Group Company. She is a creative and strategic thinker with more than 18 years of marketing, operations, and leadership experience. Her out-of-the-box approaches have earned her a reputation as a results-driven enthusiast generating growth for top eCommerce companies, a renowned golf brand, and leading real estate professionals.

Jennifer most recently led the largest regional marketing division for a nationwide real estate brokerage. She has a deep background in branding, the luxury market, and tactical marketing.

Jennifer holds a Bachelor of Science Degree in Economics with double minors in Law and Business from the University of the Pacific.

Imported originally from the West Coast, Jennifer also lived in Georgia and developed a love for the Southeast. She currently resides in the Florida region with her family.

My Blog

7-Eleven’s Trailblazing Marketing Strategies: Thinking Outside the Box for Spectacular Growth

In an ever-changing and challenging economic landscape, businesses must constantly seek fresh perspectives and innovative strategies to grow. In this blog post, I...

Feedback Matters: 5 Strategies for Enhancing Your Business Through Customer Insight

Asking for helpful feedback is essential for any business to improve its products, services, and overall operations. Constructive feedback from customers can...

How to Create Engagement After Your Webinar: Maximize the Opportunity!

Title Marketing Tips & Tricks Are you making the most out of the webinar your Marketing Technology Director is doing for you and your clients? After a Webinar...

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