How to Create a Winning Instagram Bio
July 7, 2022A good Instagram bio is one that creates a great first impression, while also inspiring users to click the follow button on your account. Writing a winning Instagram bio might seem simple, but it does require strategy behind it. Follow these six tips for creating an Instagram bio that will help you to level up your social media game!
Tip #1: Profile Pic
Using your brand logo or a headshot is best practice. Use the same profile pic across all social media profiles for brand consistency!
Tip #2: Headline
Your headline should include keywords that relate to your business. Do you work in the title insurance industry? Be sure to include those words!
Tip #3: Title
This tip is self-explanatory. Choose a title that best describes your industry. Simple as that.
Tip #4: Value Statement
The body of your Instagram bio should include your value statement. Who are you? What do you do? Express how you can provide value to you followers in this section.
Tip #5: Call to Action
Your call-to-action is a basic marketing term that tells people to do something. “Comment below,” “save this post,” or “click the link in bio.” The call-to-action is so important because if you don’t ask, then it doesn’t happen! A strong call-to-action tells followers what to do and how to do it.
Tip #6: Story Highlights
I recommend utilizing Canva to create a cohesive set of covers for your story highlights. This can be as simple as using your brand logo and adding your brand color. Branded story highlights help to keep things need and organized- and is one of the first things people see when they check out your profile. You want to make an impression!
By following these six quick and easy tips, you can target your ideal audience and inspire users to tap that follow button.
