Face The Facts, Forget The Headlines: Success Strategies for 2023
February 8, 2023This January, I recapped a few key statistics of WFG’s Q4 2022 Economic Outlook in hopes of shutting out the quite noisy headlines to give our agency owners a realistic view of their day-to-day in 2023.
My intention in doing so was and still is to provide insight into opportunities for growth!
Practically raised within my mother’s title agency, I can attest to the MASSIVE advancement made in resources and their capabilities accessible to agency owners now, such as various AI-powered tools, MMI, and much more, since overcoming previous downturns – let alone anything like 2008.
During this webinar, I highlighted the biggest mistake a business owner can make with their marketing budget and how it can be avoided. With our industry busy as ever in recent years, many of us may have steered away from proven methods to effectively Nurture, Convert, and Acquire our database. I bring us back to basics for each as well as break down the four most important questions to develop and understand your value proposition this year.
Within each stage of your database, I aim to bring awareness to concepts of building reciprocal partnerships, The Know, Like, and Trust Factor, creating your agency’s very own 5-Star Customer Experience, and how to empower your sales rep’s strategies for 2023 using proven studies from our WFG Direct offices!
For help implementing these strategies and learn more about the resources mentioned, contact your WFG Sale Rep or Marketing Technology Director today!
