Mobile Full Width Tablet Small Desktop
  • Home
  • About
  • Product Reviews
  • Tech Talk Blog
  • Events
  • Our Team
  • Contact
  • My Account
  • About
  • Contact
  • Sign In
  • Home
  • Product Library
  • Tech Talk Blog
  • Our Team
  • Events

Content that Keeps on Giving: How to Make the Most Out of Your Content Strategy

Best Practices

Content that Keeps on Giving: How to Make the Most Out of Your Content Strategy

March 2, 2023

3 Buckets for Breaking Down Your Content

In the world of content marketing, it’s essential to have a strategy that enables you to produce valuable content that your audience finds engaging and informative. Content can be categorized into three buckets: user-generated content (UGC), pillar content, and evergreen content. Each type of content has its unique qualities that can help your business achieve different goals.

User-Generated Content

User-generated content is an essential component of any content strategy. It refers to content that is created by your customers (or employees), and it can be anything brand-specific that they create. UGC can be reviews, photos, videos, social media posts, and more. The benefits of UGC are undeniable, as it can increase brand awareness, build trust with your audience, and yes, even boost sales.

UGC is all around you, so embrace it as a company. One of the best examples I have to demonstrate the power of UGC to jumpstart sales comes from an agent out of Texas. In a matter of months, after starting up a brand-new operation, they went from zero orders to over 300 deals per month. How? By activating their staff to create a ton of UGC. Every recruit they got, every office they opened, and every happy client at the closing table. They showed culture, momentum and excitement for what they were building, and it quickly caught on in their market.

Pillar Content

Pillar content is substantive, informative content that covers a specific topic or theme. It’s typically a long-form piece of content that serves as the foundation of your content strategy. Pillar content can be repurposed into smaller, derivative pieces of content that can be shared on different platforms and channels.

Hubspot’s ultimate guide to the best productivity apps is a great example of pillar content. Hubspot created smaller derivative pieces of content, such as the 13 best portable apps and the 7-minute guide to getting started with Google tasks, that all link back to their main pillar content.

The strategy for creating pillar content is to identify what your pillars will be each month and create topic clusters around that pillar. All of the content should lead the audience back to your website for leads, sign-ups, or phone calls. A great resource for brainstorming ideas is https://answerthepublic.com. It will give you raw search insights direct from the minds of your customers and makes this process so much easier.

Pillar content becomes derivative content that can be shared on different platforms and channels with minimal effort. For instance, a YouTube video can be the pillar content, and you can drive traffic to your landing page by creating a condensed version or a written version of the content, sending out a BombBomb video email with a link back to your page, or running a Facebook ad.

Evergreen Content

Evergreen content is simply content that has a long shelf life. It’s the kind of content that remains relevant and useful for months or even years. It’s an essential part of your content marketing strategy because it can help you cut through the noise and be known for something as a company. Evergreen content will help with SEO and drive consistent traffic back to your website. Plan on spending a little more time and resources on creating good evergreen content, it’s well worth it.

Extend Your Shelf Life

To help cut down on some of the time and effort you are putting in to your content marketing, revisit and repurpose your existing content. Major publications like Business Insider know that only a small subset of their viewers may see content on the first run. Therefore, they change the headline or adjust the article in minor ways and repost it.

To extend the shelf life of your content, look for ways to re-use, repurpose, and rethink what you already have. This will help you cut down on your time and money investment while keeping your content relevant and useful for a long time.

In conclusion, a successful content marketing strategy involves creating content that is valuable, informative, and engaging. By categorizing your content into user-generated content, pillar content, and evergreen content, you can effectively reach and engage your target audience and build a strong online presence for your business.

Justin Stutz

VP of Strategic Growth

Product Reviews

Experience.com

Experience.com is a fully automated all-in-one experience platform that helps...

GatherUp

GatherUp® (formerly GetFiveStars) is a customer experience and online review engine...

Windows Defender

Windows Defender is the next generation of antivirus and malware...

Norton 360

Stop bad guys from compromising your business with one of...

Zoom

Zoom is a video conference platform for meetings and webinars,...

Tech Talk Blog

5 Practical Ways to Spring Clean Your Title Company

5 Practical Ways To “Spring Clean” Your Title Company

Happy First Day of Spring! How can we give our...

How Title Agents Get Lucky Online: Business Building In The Digital World

How Title Agents Get Lucky 🍀 Online

Creative Business Building in the Digital World As we approach...

Content that Keeps on Giving: How to Make the Most Out of Your Content Strategy

3 Buckets for Breaking Down Your Content In the world...

The Top 3 Things Title Agents Can Do to Create Sustainable Growth

Learn how to grow your Title business fast and efficiently, while targeting new clients and growing your current relationships!

Convert To Close: 10 TIPS TO OPTIMIZE YOUR WEBSITE FOR BETTER CONVERSION!

Convert To Close When consulting on Title agent’s websites, I...

Featured Products

Experience.com

GatherUp

Windows Defender

Norton 360

Zoom

WeVideo

Latest Articles

5 Practical Ways To “Spring Clean” Your Title Company

How Title Agents Get Lucky 🍀 Online

Content that Keeps on Giving: How to Make the Most Out of Your Content Strategy

The Top 3 Things Title Agents Can Do to Create Sustainable Growth

Convert To Close: 10 TIPS TO OPTIMIZE YOUR WEBSITE FOR BETTER CONVERSION!

The Top Title Sales and Marketing Myths … Busted!

Latest Events

The Secret to Sales: Tell Them What They Want to Hear

Webinar – Believe: Ted Lasso’s Top Marketing, Leadership and Sales Lessons

A Very Nerdy Holiday Special

Human-Centered Communication: Earn Attention, Create Engagement and Enhance Your Reputation

The Law of Attraction: How to Entice the Clients You Want

The Strategy of Strategy: How to Build and Iterate Your Way to Success

© 2023 Copyright My Title Nerds.
MyHome, a Williston Financial Group Company™